PGgrowth Advisor Council

Jim Hilborn, Toronto ON

Jim Hilborn, the CEO and co-founder of PGgrowth, is a widely-published chemical engineer-turned-publisher who has combined an early background in industry with extensive charity volunteerism, and over 45 years in technical and business information services. Among his dozens of information service launches are Canadian Fundraising & Philanthropy, Canada's only business-to-business newsletter for professional nonprofit managers, many newsletters in the science-based fields, Canada’s first newsletter on personal financial planning The Moneyletter, the phenomenally-popular world wide web site, CharityVillage™, and The Pundit, the world’s only newsletter on puns and word-play.

Past Chairman of the Board of Foster Parents Plan of Canada, and Director of Foster Parents Plan International Inc, Camp Big Canoe, the Canadian Association of Gift Planners, the Kanawa Canoe Museum, and Metropolitan United Church, Jim has been named a “Friend” of the Canadian Association of Gift Planners, the highest honour the CAGP awards its members.

Contact Jim at 416.345.9403 or


Murray Landa, Vancouver BC

A senior consultant with PGgrowth, Murray has over 30 years experience as a lawyer, charitable gift planner and consultant. He has been a gift planner since joining the Red Cross in 1993. Based in Vancouver, Murray is retired from The University of British Columbia, where he served as a consultant and as Associate Director of Gift & Estate Planning for 12 years. While at UBC, he worked with donors and advisors on a wide variety of current and future gifts, and provided collaborative support and advice to the university’s faculties and international foundations. In addition, he had supervisory responsibility for the handling and receipting of all gifts of securities. He has particular skills in prospect identification, the building of strong donor and advisor relationships, and effective stewardship.

Murray believes it is vital to listen carefully to each donor and ask thoughtful questions to fully understand the donor’s motivations and goals. It is this face-to-face activity, carried out consistently, which forms the backbone of truly effective, sustainable, long-term fundraising.

Over the years, Murray has provided guidance to various charities and advisors about gift planning.  He has significant speaking and training experience including presentations at the CAGP national conference, as a co-instructor at the Banff Course on Gift Planning, as a co-presenter to the Canadian Bar Association Wills & Trusts (Vancouver) section, as a volunteer instructor (Wills/Estates) at the Law Society of B.C.’s Professional Legal Training Course, and presentations and training at UBC.

Murray served as a board member of CAGP’s Greater Vancouver RoundTable in its early days and as a project committee member of the B.C. Law Institute’s Society Act reform project. He is a co-author of “Green Legacies: A Donor’s Guide for B.C.”, a book for donors and advisors about gift planning for the environment.

Murray is a Mentor for CAGP’s Greater Vancouver Chapter.

Contact Murray at 604.272.4001 or