By The PGgrowth Team
In the second episode of the seventh season, Ed Sluga speaks with Jane Jameson and Colleen DeJager – two experienced hospital foundation fund raising executives – about the unique approaches necessary to planned giving in the hospital sector. From being aware of the public perception of the hospital in the community that it serves to understanding that donors are almost always also patients, the management of stakeholder interaction is heightened due to the role the hospital plays. In this environment, all giving is personal and all professionals need to be focused on philanthropy.