Direct Mail for Planned Giving prospects
We all know that the direct personal touch is the best way to speak with known Planned Giving prospects. But how do you find 'warm’ leads? PGgrowth offers a range of services that helps you identify suitable prospects for planned giving. Among these is a Direct Mail campaign.
Many planned giving prospects are older individuals. Traditional personally-addressed mail is still a highly effective technique with this audience. It all comes down to a proper, respectful approach.
Direct Mail has long been regarded by the fundraising profession as both an art and a science. PGgrowth consultants have a wealth of experience in reaching out to donors through direct mail programs that are innovative and creative while adhering to the strict and quantifiable best professional practices in direct mail fundraising.
Starting with list development (see PGdatascan) we work closely with you to conceive, design, write, produce and manage a complete mail campaign.
Such a program will discover not only previously unknown expectancies — people who already have your organization in their estate plan, but also new self-identified prospective planned giving donors. And to make it even more effective, the direct mail program may also be undertaken in close coordination with a carefully planned and professionally managed telemarketing program (see PGphone)
At PGgrowth we know that successful fund development programs are built around a complex continuum of activities, approaches and communications. We have created successful planned giving programs for hundred of Canadian charities, and we know how to ensure that your direct mail program succeeds.