Benefits to your organization

  1. Access to Canada’s national team of Planned Giving Experts.
  2. Unmatched skills, knowledge and experience in Planned Giving in Canada.
  3. Industry leading tools and methods that help develop integrated programs.
  4. Thought leaders and sector innovators that are available to enhance your program and career.

Expert and customized solutions to enhance your Planned Giving Program and your professional career. We are your Planned Giving solution company.

Program versus Tactics

Success in realizing a planned gift generally takes years to achieve. The donor decides when they are inspired and when they will act. This means that inspiring a potential donor, leading them to act and then realizing a gift requires measured and targeted ongoing cultivation over the long term. Understanding donor life stages is the most important aspect to ensuring that the overall cost of securing gifts through this lengthy process is minimized. PGgrowth’s proven method of donor cultivation is also the sector’s most cost-efficient. The reason for this is simple: while others use the term ‘donor-centred’ philanthropy frequently, it’s a fundamental principle of PGgrowth, a program designed for the long-term.

We understand how to work within integrated development programs

Every organization has targeted resources — both in staff time and budgeted costs — to its legacy giving activities. PGgrowth understands the long-term nature of the process, which is why we focus on specific targeted donor life stages and enhance the process by overlaying the traditional donor pyramid. We focus on the best current relationships that are closest to realization, thus compressing the duration of stewardship activities.

We understand that Planned Giving is an opportunity for anyone to become a philanthropist.

The ‘campaign’ process of many direct-mail based planned gift donor solicitation models — as with all campaign models — can run counter to establishing a program that is part of the ongoing development continuum. The need to move supporters through the various stages of the donor pyramid is vital to true planned gift success. The incremental advances in philanthropy that donors make allow us to connect with them when inspiration, donor life stage and advancements through the donor pyramid intersect.

PGgrowth understands that the majority of realized gifts come from unknown sources. All activities — even those targeted to solicit — must focus on relationship enhancement, opportunity presentation and donor stewardship.

Why we are different

We are the only cross-Canada consulting team of experienced full-time Planned Giving Professionals. Unlike other marketing companies providing services to planned giving programs, PGgrowth’s team of career planned giving professionals combined have over well over 200 years of experience directly asking donors for gifts – and we are still doing it today. We know what works


For more information, or to chat with us about this service, contact Ed Sluga at or Sara Moore at Or contact us Toll Free at 833-937-4438