The PGgrowth Cycle of Cultivation™ Program
The single most important contributing factor to the success of Planned Giving is the sense of identification that the donor has with your organization. Good communication is also a key factor in initiating and enhancing the understanding of the organization and its services by potential donors. These two elements allow you to inform potential donors about Planned Giving (a concept of which many are unaware) and how these types of gifts benefit both the donor and your charity.
The Planned Giving relationship always begins by ensuring that your organization is ready to receive gifts of this kind. Communicating that you are worthy of and prepared for legacy gifts is a vital ongoing component of the process, and is achieved not only through regular stories of bequest donors, but also through article reports on how you are putting your funds to work for the benefit of the larger community. These articles are part of a larger, one-year-long structured and planned engagement of donors that includes one-, two-, three- and five-year program objectives, targeted tactics and measurable outcomes, the kind of planning crucial for successful long-term interaction with the donors in a ‘donor-centred’ framework.
Your year-long Cycle of Cultivation™ program will include cultivation and audit of your current program; cultivation strategy, packaging and implementation for ‘community’ engagement; a solicitation approach to your best potential planned gift donors; technical ‘Back Office’ support; and on-going consulting throughout. We do all the heavy lifting; you respond to the indications of interest.
At PGgrowth we know that successful fund development programs are built around a complex continuum of activities, approaches and communications. We have created successful planned giving programs for hundred of Canadian charities, and we know how to ensure that your program succeeds.