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PGsurvey


Supporter Surveys transform your program

Nonprofit organizations of all sizes are turning increasingly to Planned Giving Survey Campaigns, and the results are impressive. Consider these results from three recent planned giving surveys.

Results and method

E-survey

Direct mail

Total

Confirmed gift in will

59

16

75

Seriously considering a gift in will

120

25

145

Request information

324

40

364

Personal comments

156

8

164

 

Total Responses

 

982 (14.2%)

115 (31.9%)

1097 (14.6%)

Total Sent

6894

360

7524


Properly done, planned giving surveys are brilliant tools to identify, qualify, cultivate and solicit planned gifts. The value of the PGgrowth survey methodology is in the goldmine of knowledge you gain about an individual.

  • discover gifts already arranged in wills;

  • uncover future planned gift intentions;

  • receive invaluable advice from your best, most loyal donors;

  • uncover donor stories and their underlying reasons for current giving;

  • fill gaps in your donor data base, update and upgrade records; and

  • test and measure the effectiveness of a planned giving program.

A PGgrowth survey can deliver both an unprecedented quality of information about your donors and prospects, and knowledge of shifting trends and attitudes.

For more information, or to chat with us about this service, contact Mary Singleton at 416.267.1287 or mary@pggrowth.com, or Jim Hilborn at 416.345.9403 or jim@pggrowth.com.