Using video to generate leads and reinforce commitment
The use of a video on your site triples the likelihood that your prospects will understand and retain important Planned Giving concepts. Friendly, donor-centric Planned Giving videos will help you to reach out to your prospects as never before. In fact, compelling audio messaging can explain Planned Giving in a way that gets you the most results by demanding the least of your supporters.
In this increasingly visual world, the traditional written word will by necessity continue to give up room to other more viscerally powerful forms of communication.
If a picture is worth a thousand words, a well-made video that focuses on themes that touch your supporters and prospects is worth a hundred thousand …
Our PGgrowth consulting team will work with you and a video production team to add this powerful tool to your fund development mix,