Articles
It’s up to your organization to make your case known to your donors, to your stakeholders, and to the community. You can’t assume that your stakeholders know or understand your Why. What does that mean? Let me give an example.
Your Unique “Why”: How to Build your PG case for Support
In legacy giving, as with any other nonprofit campaign, you want to create a case for support that elevates your organization above your competitors while engaging donors who wish to create a gift as a legacy to the future. This process sounds complicated, but it is essential and only takes a few steps to begin.
Your Unique “Why”: How to Build your PG case for Support Read More
Your Charity’s Competitive Advantage is to (Clearly) State the Reasons to Invest in the Future – Use It!
The leadership at most nonprofits assume that everyone knows the important work being done by their charitable organization. They are wrong.
Here’s what you need to do instead.
Here’s what you need to do instead.
Three Ways to Position Your Charity as the First Choice for Philanthropic Investment
Fundraising is a competitive landscape, whether we like it or not. Here are three ways to ensure your charity stands out on top.
Three Ways to Position Your Charity as the First Choice for Philanthropic Investment Read More
Changing the Playing Field: Donor Advised Funds
Donor Advised Funds (DAFs) are a more recent addition to the fundraising landscape. Financial institutions think they are great, but what do they really mean for charities?
The Power of an Executive Champion: Proactive Planned Giving at Fighting Blindness Canada
With help from PGgrowth, Foundation Fighting Blindness developed a successful proactive planned giving program.
The Power of an Executive Champion: Proactive Planned Giving at Fighting Blindness Canada Read More
Create a Proactive Program to Sustain Your Organization, PART 2
Despite the evidence of opportunity, desire and verbal commitment, charities are failing to grow and progress their planned giving programs. It is up to us, as professionals in the field, to change this trend.
Create a Proactive Program to Sustain Your Organization, PART 2 Read More
Canadian Planned Giving Research Survey
PGgrowth is conducting research on Canadian planned giving programs. Have a few moments to participate? Take our survey and help inform the Canadian landscape of planned giving.
Create A Planned Giving Program to Sustain Your Organization, PART 1
Most organizations start with interest and even excitement about advancing the planned giving program. Why doesn’t it translate into action? Ed Sluga uses research and experience in the field to uncover why proactive planned giving programs are the exception rather than the rule in Canada.
Create A Planned Giving Program to Sustain Your Organization, PART 1 Read More
Murray Landa: Why great stewardship is Job One
Leave A Legacy month should remind us of why we do what we do, and also the key activities we must do especially well to succeed.
Richard Radcliffe: Trust and confidence – ‘Rolls Royce versus van’
You could argue that we would naturally trust a Rolls Royce driver more than a van driver.
Richard Radcliffe: Trust and confidence – ‘Rolls Royce versus van’ Read More
Creating sustainable planned giving
It is recommended that a good teacher should start every new course by posing an overall question to his students that captures the essence of the course.