Category: Articles

Do It Now and Never Stop

It’s up to your organization to make your case known to your donors, to your stakeholders, and to the community. You can’t assume that your stakeholders know or understand your Why. What does that mean? Let me give an example.

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Your Unique “Why”: How to Build your PG case for Support

Articles, What’s New

In legacy giving, as with any other nonprofit campaign, you want to create a case for support that elevates your organization above your competitors while engaging donors who wish to create a gift as a legacy to the future. This process sounds complicated, but it is essential and only takes a few steps to begin.

Your Unique “Why”: How to Build your PG case for Support Read More

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Your Charity’s Competitive Advantage is to (Clearly) State the Reasons to Invest in the Future – Use It!

Articles, What’s New

The leadership at most nonprofits assume that everyone knows the important work being done by their charitable organization. They are wrong.
Here’s what you need to do instead.

Your Charity’s Competitive Advantage is to (Clearly) State the Reasons to Invest in the Future – Use It! Read More

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Three Ways to Position Your Charity as the First Choice for Philanthropic Investment

Articles, What’s New

Fundraising is a competitive landscape, whether we like it or not. Here are three ways to ensure your charity stands out on top.

Three Ways to Position Your Charity as the First Choice for Philanthropic Investment Read More

Changing the Playing Field: Donor Advised Funds

Articles

Donor Advised Funds (DAFs) are a more recent addition to the fundraising landscape. Financial institutions think they are great, but what do they really mean for charities?

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The Power of an Executive Champion: Proactive Planned Giving at Fighting Blindness Canada

Articles

With help from PGgrowth, Foundation Fighting Blindness developed a successful proactive planned giving program.

The Power of an Executive Champion: Proactive Planned Giving at Fighting Blindness Canada Read More

A red heart is passed from one hand to another.

Create a Proactive Program to Sustain Your Organization, PART 2

Articles

Despite the evidence of opportunity, desire and verbal commitment, charities are failing to grow and progress their planned giving programs. It is up to us, as professionals in the field, to change this trend.

Create a Proactive Program to Sustain Your Organization, PART 2 Read More

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Canadian Planned Giving Research Survey

Articles, Education Opportunities

PGgrowth is conducting research on Canadian planned giving programs. Have a few moments to participate? Take our survey and help inform the Canadian landscape of planned giving.

Canadian Planned Giving Research Survey Read More

A woman in business casual attire writes on a whiteboard in a boardroom.

Create A Planned Giving Program to Sustain Your Organization, PART 1

Articles

Most organizations start with interest and even excitement about advancing the planned giving program. Why doesn’t it translate into action? Ed Sluga uses research and experience in the field to uncover why proactive planned giving programs are the exception rather than the rule in Canada.

Create A Planned Giving Program to Sustain Your Organization, PART 1 Read More

Murray Landa: Why great stewardship is Job One

Articles

Leave A Legacy month should remind us of why we do what we do, and also the key activities we must do especially well to succeed.

Murray Landa: Why great stewardship is Job One Read More

Richard Radcliffe: Trust and confidence – ‘Rolls Royce versus van’

Articles

You could argue that we would naturally trust a Rolls Royce driver more than a van driver.

Richard Radcliffe: Trust and confidence – ‘Rolls Royce versus van’ Read More

Creating sustainable planned giving

Articles

It is recommended that a good teacher should start every new course by posing an overall question to his students that captures the essence of the course.

Creating sustainable planned giving Read More