Canada’s Leaders in Strategic Philanthropy & Planned Giving
Who We Are
PGgrowth is the only national team of Canadian fundraising professionals dedicated exclusively to all aspects of strategic philanthropy and planned giving.
Founded in August 2010 as a partnership between Ed Sluga, CFRE, and James Hilborn, PGgrowth was built on a shared mission: to empower Canadian charities with thoughtful, professional strategies for the stewardship of their donors and supporters to consider naming the charity in their will.
| Today, our team represents over 450 years of combined direct fundraising experience supporting charities from coast to coast to coast. |
Why PGgrowth? Our Guiding Principles
The team at PGgrowth focuses on strategic philanthropy, supporting our clients in establishing sustainable, integrated programs that create a dependable, long-term pipeline of legacy gifts.
We Build Programs, Not Just Tactics
We approach planned giving as a distinct, vital component of your overall development strategy rather than as a series of isolated tactics or “lottery wins.”
A Collaborative National Team Approach
You gain direct access to the collective knowledge, strategies, and experience of our entire cross-Canada team of senior consultants.
Customized, Solution-Focused Strategy
We tailor every review, marketing campaign, database analysis, and mentorship engagement specifically to your organization’s unique mission and culture.
Leading Consultants with Cross-Sector Experience
The PGgrowth team is made up of leaders in their field. Together, our consultants bring over 450 years of combined experience across independent schools, hospital foundations, and more.
Our Evolution & Milestones
| 2010 — PGgrowth was founded | Launched by Ed Sluga and James Hilborn to support Canadian charities with estate and asset-based giving strategies. |
| 2013 — Service Expansion | Expanded comprehensive resource offerings, client toolkits, and tailored strategic counsel. |
| 2016 — Growing National Team | Welcomed leading Canadian fundraising experts across multiple provinces into the partnership. |
| 2020 — Strategic Leader | Recognized as Canada’s premier consulting firm dedicated exclusively to planned giving and strategic development. |
| 2025 — Launched the PGcommons | Welcomed fundraisers to the PGcommons — an interactive online community and resource hub giving fundraisers from organizations of all sizes direct access to senior consultants, practical toolkits, and peer working groups. |
| 2026+ — Elevating Sector Capacity | Something exciting is on the horizon for PGgrowth — subscribe to the newsletter to stay up to date! |
OUR VALUES
Integrity
We conduct ourselves in a manner consistent with the highest professional and ethical standards. We see this as a responsibility to ourselves and our sector.
Knowledge
Our work is grounded in evidence-based, donor-centered practices and state-of-the-art fundraising techniques.
Client-Centred
We focus on long-term connection, placing client needs at the centre of our work, being flexible and patient when real life happens, while maintaining focus on clients’ goals.
Success
We work towards improving organizational capacity, capability, and knowledge to directly support our clients’ mission-based work and impact.
Sustainability
We bring a long-term view, focusing on continuous education, staff development, and long-term organizational health.
For more details of what we do and how we do it, download the PGgrowth Prospectus.