At PGgrowth we know that successful fund development programs are built around a complex continuum of activities, approaches and communications. Your website is an increasingly important link in that web of connections, and we know how to ensure that it pulls its weight.
We’re often asked to take a look at the website, and with good cause. In fact, many organizations fall down when it comes to using their website effectively to support their planned giving efforts. We can take a hard look at the planned giving content of your website, and point out all the simple, and a few more sophisticated, ways to use it to strengthen your program. We’ll look into ways to generate more interaction with your supporters, evaluate the technical elements of your site that work best with search engines, and we’ll use website analytic tools to look at page rankings, website traffic, keywords, advertisements, links, and your social media. We’ll consider accessibility, search engine optimization … and much more.
For more information, or to speak with us directly about this service, contact us.