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Redefining the Notion of Philanthropy

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What we know is that the vast majority of donors to Canadian charities would be unable (or would see themselves as unable) to provide a gift large enough to be deemed “philanthropic.” This has left the idea of “philanthropy,” as something only available to an incredibly small group of high-net-worth individuals and families. For many organizations, this makes up less than 1% of their supporter base.

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