Welcome to the first episode of the Let’s Get Real Summer Series! We have some slightly shorter episodes that you can listen to in between your Summer plans. First up, we have an episode with Leigh Sandison, the Managing Director of Real Path.
Leigh joins Ed and Lisa to discuss the difference between data and conversation, and how treating donors as more than a single data point can further your organization. The hosts also relate this to the idea of pro-social behaviour, and how connection makes people more likely to give.
Interested in learning more about planned giving? PGgrowth’s new membership space, PGcommons, is the place for you. Go to pggrowth.com/podcasts and click on the PGcommons button to access your 30-day free trial, or sign up for our free membership.