The Strategic Philanthropy Seminar Series 2021–22: Foundations Series, Seminar 1
What is a truly proactive planned giving program? And where do you start?
November 18, 2021, 12 pm–1:30 pm EST
Our experience over time has helped the PGgrowth team develop a very clear understanding of what it takes to create a planned giving program at a charitable organization. While implementing marketing materials or short-term campaigns will bring in some results, to create a self-sustaining pipeline of planned gifts, a full program is absolutely necessary.
In this seminar you will learn:
- The key elements of an integrated program and why they are necessary.
- What a proactive planned giving program includes, as opposed to a passive or active program.
- Case studies of organizations that believed they were fully engaged in this area and what they were missing, plus examples of organizations who went from little impact to significant revenue gains and what it took to get there.
This purchase includes one unique log-in for live access to the seminar, and access to the replay until June 2022. It does not include access to other materials in our Premium Resource Library.