Despite the evidence of opportunity, desire and verbal commitment, charities are failing to grow and progress their planned giving programs. It is up to us, as professionals in the field, to change this trend.
Most organizations start with interest and even excitement about advancing the planned giving program. Why doesn’t it translate into action? Ed Sluga uses research and experience in the field to uncover why proactive planned giving programs are the exception rather than the rule in Canada.
A webinar with Grant Monck and Doug Puffer where they uncover some of the ways fundraisers put barriers between themselves and raising money – fundraising pyramids and focusing only on cash buckets being just two gems to consider. These two seasoned fundraisers share a blend of theory and case studies to help your fundraising better fit the real world – and be more successful as a result.