Business case for planned giving

Despite the evidence of opportunity, desire and verbal commitment, charities are failing to grow and progress their planned giving programs. It is up to us, as professionals in the field, to change this trend.

Most organizations start with interest and even excitement about advancing the planned giving program. Why doesn’t it translate into action? Ed Sluga uses research and experience in the field to uncover why proactive planned giving programs are the exception rather than the rule in Canada.