Writing a case for support is hard work. So if you’re going to do one, you better know why. Join Ken and Sara as they unpack research around giving motivations, the steps from idea to finished piece, and peak behind the designs process of our planned giving design specialist, Sara. This presentation identifies what your donor really needs to know about your organization and some examples of visuals that really stand out.
This webinar aired live on December 5, 2019.
Presenters: Ken Ramsay, Senior Counsel and Sara Moore, Graphic Designer