In this episode of Let’s Get Real: Perspectives on Canadian Fundraising, Ed and Lisa are joined by Marla Smith, CFRE, the Director of Foundation & Communication at Pathstone Foundation.
Marla brings her perspective to discuss the rise of mediocrity and why people seem so willing to accept it. Additionally, Ed, Lisa, and Marla discuss fundraising metrics and how success is perceived in the industry, as well as the concept of “giving to get even.”