PGCOUNSEL
Expert and customized solutions to enhance your planned giving program and your professional career
Benefits to your organization
- Access to Canada’s national team of planned giving experts.
- Unmatched skills, knowledge and experience in planned giving in Canada.
- Industry leading tools and methods that help develop integrated programs.
- Thought leaders and sector innovators that are available to enhance your program and career.
PGgrowth is much more than a marketing company
We are the only cross-Canada team of full-time, long-term planned giving and communications professionals who focus on all aspects of your program plan. And we are there to help you throughout the process.
We have worked with hundreds of organizations, and our methods are tested, proven and extremely cost-effective. Successful planned giving programs are always long-term. Any relationship developed through planned giving outreach to supporters must be continually fostered and cultivated.
Our tools and techniques secure the success of your planned giving program over the long-term in the most cost-effective way
How do we do that?
We understand the need for long term commitment
Success in realizing a planned gift generally takes years to achieve. The donor decides when they are inspired and when they will act. This means that inspiring a potential donor, leading them to act and then realizing a gift requires measured and targeted ongoing cultivation over the long term. Understanding donor life stages is the most important aspect to ensuring that the overall cost of securing gifts through this lengthy process is minimized. PGgrowth’s proven method of donor cultivation is also the sector’s most cost-efficient. The reason for this is simple: while others use the term donor-centred philanthropy frequently, it’s a fundamental principle of PGgrowth, a program designed for the long-term.
We understand how to work within your development program
Every organization has targeted resources — both in staff time and budgeted costs — to its legacy giving activities. PGgrowth understands the long-term nature of the process, which is why we focus on specific targeted donor life stages and enhance the process by overlaying the traditional donor pyramid. We focus on the best current relationships that are closest to realization, thus compressing the duration of stewardship activities.
We understand that planned giving is a giving opportunity for everyone
The campaign process of many direct-mail based planned gift donor solicitation models — as with all campaign models — can run counter to establishing a program that is part of the ongoing development continuum. The need to move supporters through the various stages of the donor pyramid is vital to true planned gift success. The incremental advances in philanthropy that donors make allow us to connect with them when inspiration, donor life stage and advancements through the donor pyramid intersect.
We understand solicitation is only one of many steps toward a realized gift
PGgrowth understands that the majority of realized gifts come from unknown sources. All activities — even those targeted to solicit — must focus on relationship enhancement, opportunity presentation and donor stewardship.
For more information, or to speak with us directly about this service, contact us.